Saim Alshafi | Product Designer

About

Designer. Artist. Geek.

I’ve been exploring art and design for as long as I can remember, moving from early experiments and side projects into designing real digital products that turn complex problems into clear, usable experiences.

Designer. Artist. Geek.

Learn more about my journey below.

Journey

I grew up in Dubai, studied pre-engineering in Pakistan, and moved to Malaysia at 19 to pursue a Bachelor’s in Computer Science. It was there I discovered product design, and I’ve been hooked ever since.

As a self-taught designer, I wanted to deepen my

understanding in an academic setting. In 2024, I packed my bags (again) and moved to Germany for a Master’s in Design and Interaction.

These diverse experiences, embracing various cultures and connecting with people worldwide has not only helped satiate my itching travel bug, but has also fueled my growth as a person and as a designer.

Experience

Sep 2024 - Present

Working student

GROHE, Düsseldorf

Supporting the GROHE webshop team with SAP order management, frontend updates, and user experience optimization.

Sep 2024 - Present

Working student

GROHE, Düsseldorf

Jul 2022 - Apr 2024

Product Designer

Emirates NBD | Omnia, Dubai

Led the design transformation of Emirates NBD’s Everyday Banking app in Saudi Arabia and Egypt, and delivered key AI-driven and payment integration features.

Jul 2022 - Apr 2024

Product Designer

Emirates NBD | Omnia, Dubai

Jan 2020 - Jun 2022

Senior UI/ UX Designer

Dubai Electricity & Water Authority, Dubai

Led end-to-end design for major digital products, government platforms, and smart services as part of the core Digital Experience team.

Jan 2020 - Jun 2022

Senior UI/ UX Designer

Dubai Electricity & Water Authority, Dubai

Jul 2019 - Jan 2020

UI/ UX Designer

Dubai Electricity & Water Authority, Dubai

Redesigned DEWA’s official website, improving customer satisfaction to over 90%, and established unified UI and accessibility standards across all channels.

Jul 2019 - Jan 2020

UI/ UX Designer

Dubai Electricity & Water Authority, Dubai

Feb 2017 - Jan 2019

UI/ UX Designer

CelcomDigi, Kuala Lumpur

Part of the founding team of alt.hr, a mobile-first platform for digitizing the employee experience.

Feb 2017 - Jan 2019

UI/ UX Designer

CelcomDigi, Kuala Lumpur

Mar 2015 - Aug 2015

Software Intern

Radica Software (part of Siemens), Ipoh

Contributed to the design and development of Vecta.io, a web-based diagramming tool later acquired by Siemens, shaping key product features and business support areas.